What Your Product Descriptions Need If You’re Selling On Amazon

Amazon could be exactly what your business needs, even if it might initially seem like a competitor. The very fact that Amazon is so big means that it’s almost impossible to compete with it, but instead of letting that become a problem, you can use it to your advantage and go in with an ‘if you can’t beat them, join them’ attitude. If that sounds strange, it isn’t in reality – Amazon offers sellers the chance to use them as a selling platform, and that can give you a huge advantage that you wouldn’t have had before.

Amazon has billions of users all over the world, and if you have a seller account, you can take advantage of those numbers and boost your business massively. Of course, you do still need to stand out (there are many Amazon sellers, and they’re all vying for attention), and that’s where your product descriptions will come in useful. The better your descriptions, the more likely it is that people will find you in the first place, and then decide to buy from you. With that in mind, let’s take a look at what your product descriptions need if you’re selling on Amazon. Read on to find out more.

Clear And Concise

Some people love to spend their time on Amazon – they use it almost like social media, scrolling through different products and reading reviews. They might even add some items to their online baskets, but the likelihood of them checking out is slim; this is just a way to pass the time, and it’s not serious. You might even have done it yourself, and if you have, you’ll know it’s a fun thing to do – but it won’t help you if you’re a seller rather than a buyer.

What will help you is understanding that serious buyers don’t generally spend all that much time browsing through Amazon listings. They might look at one of two different sellers and their products, but if they already know what they want, they’ll tend to buy it quite quickly; they don’t want to waste time searching.

That’s why your product descriptions need to be as clear and concise as possible. You need to showcase what your product is and how it works, as well as how it can address your customers’ pain points in as few words as possible. That way, when people are searching for products like yours, they can quickly understand what it is you sell and make their decision. If there’s too much to read, they might just move on to another seller who’s made life a lot easier for buyers by being clear and concise.

Keyword Optimization

The main process behind anything that’s sold on Amazon is a search feature. In other words, people have to go to the site and search for what they want, and when they do, they’ll be given a vast list of potential products that suit their needs – and when we say vast, we mean it. There are around 9.7 million sellers on Amazon from all over the world, so of course the product list after a search is going to be a massive one. It’s the same as a standard search engine; you’ll type something into the search bar, and you’ll get millions of results. However, what happens then? How do you find what you want? In most cases, you – and plenty of other people – will look at the first page, and generally only the top half of the first page, for their answers.

That’s also how it works on Amazon, which is why you need to make sure you use keyword optimization and other SEO techniques in your listings. If you don’t, you might never be noticed because so many other sellers are listed ahead of you. Keywords and SEO can be a tricky task to do correctly, which is why it’s often wise to outsource the work to a dedicated Amazon SEO agency. When you do that, the experts can take care of keyword research and content, leaving you free to work on customer service and sourcing the ideal products for your store.

Unique Sell Proposition

What is it that truly sets you apart from the competition? The answer is your unique selling proposition, otherwise known as your USP. In other words, you need to work out what it is that makes you different – what is it you sell or do that no one else does? It could be a special feature of a product, it might be superior quality items, maybe it’s an unbeatable price or how well you take care of your customers. The truth is, your USP can be anything at all, and if you can’t instantly think of what it is, you might need to spend some time coming up with something – you have to stand out if you want to be successful on Amazon or anywhere else.

Once you know what your USP is, you can use it in your product descriptions to make sure that everyone knows about it; there’s no point in having a fantastic USP and then keeping it a secret! If you can let your potential customers know why they’d be better off buying from you rather than your competitors, you stand a much better chance of making more sales, which is the outcome you’ll want to achieve.

All The Details

The last thing you want is for your customers to be unsure when they read your product descriptions. Although you can add your contact details and let people know they can contact you if they’ve got any questions, it’s unlikely many people will actually do that – instead, they’ll quickly move onto the next listing to get their answers as it’s quicker and less effort.

To stop that from happening, make sure your product descriptions contain all the information your customers are going to want. That could include the dimensions of a product, what it’s made from, and any technical information they’ll need to know about before they buy whatever it is. The more information you provide, the more confident a buyer will be about the product, and the more likely it is they’ll complete the sale.